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"Content repurposing…is finding as many ways as possible to say the same message in a way that seems fresh to your audience."
Marketers tend to prioritize content creation over distribution because they are beholden to internal measures of output and a predetermined content calendar of new releases.
Content repurposing increases the performance and return on investment of each piece of original content with a lower incremental cost than creating a net new piece of content.
Teams that invest in content repurposing are also more likely to maintain momentum and avoid burnout.
According to a Semrush study, 61% of content marketers say updating and repurposing existing content is the most efficient content marketing tactic their team uses.
Now that you’ve decided to repurpose your content, the next decision you’ll have to make is which content to repurpose and how to repurpose it in a way that aligns with your marketing goals. We know from experience that repurposing content can look straightforward on the surface but require some nuance to get the results that you want.
To get you started and moving in the right direction, consider these three do’s and don’ts before repurposing your content for distribution:
✅ Make the content native to the channel. Different channel, different format.
✅ Share a complete thought. Make sure the content is valuable without clicking a link
✅ Test different the same content in different media. Blog post → Graphic → Video
🚫 Require your audience to click a link to get value from your content
🚫 Copy and paste the same content in the same format between different channels
🚫 Limit repurposing activities to immediately after you press publish. A single piece of content can be repurposed and distributed for months
Procket’s content repurposing generator is designed with simplicity and creativity in-mind. When using the content idea generator, you’ll be provided with a ton of potential repurposing ideas and examples, but finding the idea that works for your brand is up to you.
Knowing what makes the best idea isn’t always easy, but when you coming up with a content repurposing idea, here is how to choose the best one for your brand:
Relevant to your audience: The repurposed content that will resonate and be shared most widely is focused on topics that are new and novel to your audience allowing them to take a way a new learning or insight that they didn't have before. Combining data with an emotional story and real-world examples is an effective way to increase your relevancy score.
Aligned to your strengths: It's a good idea to avoid "me too" content whenever possible, and instead repurpose ideas and concepts that are most closely aligned with your unique expertise and experience. This will make it easier to connect your content with an emotional hook and increases your content authority.
Snackable in existing distribution channels: The first place to repurpose your webinars, podcasts and blog posts is in the distribution channels where you already have an engaged audience or where you are confident your target audience already hangs out. By making your content consumable in these channels and matching the content formats the people in those channels expect you can increase the return on investing in your original content.
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The content repurposing idea generator is free for everyone to use and you can run as many searches as you please. The business name generator is here to inspire you, offering creative, engaging ways to repurpose your content that you can use for your business. Make sure you let others know about the free content repurposing idea generator offered by Procket.
The content repurposing idea generator provides instant suggestions in three simple steps:
Voilà! You now have countless ideas to select from or use as inspiration.
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