A Playbook for Brand-Driven Growth with Nelio Leone
The best way to measure a brand is by how strong a community they create, and building a strong community starts with adding and amplifying customer voices from day one.
It’s the difference between a conversation and a monologue.
When customers see their voices highlighted, they’re more likely to keep talking. Invest in that conversation, and you can build the kind of healthy dialogue that drives long-term connections.
This week, I'm joined by Nelio Leone. Nelio is the CEO and founder of Urban Monks and has led growth at some of the fastest growing brands. We dove into Nelio's playbook for "Brand Driven Growth" that applies a pre-testing framework from the corporate world to launching a new DTC brand, product, or project from scratch.