Native Content Repackaging with Amanda Natividad
"Not everyone's ready to click out and listen to a 40 minute podcast, but maybe what they want is to understand just one really novel, truly interesting insight that they hadn't learned before. And then they'll decide for themselves, you know what? I need to listen to the rest of the show."
This week, I'm joined by the incredible Amanda Natividad. Amanda is a Marketing Architect at SparkToro an incredible content marketer and one of my favorite thinkers on Twitter. We dove into what it means to make content that's truly native to each channel you distribute it on.